We founded AZtech Strategies in 1998 out of a frustration with traditional consulting.  We felt the value of consulting should be more than to "simply validate" what the client already knew. Instead, our goal was to create a company that delivered new insights, uncovered emerging trends and worked with clients to develop and execute truly differentiated Multi-Channel Go to Market strategies.

Our goal is to help our clients set themselves apart by keeping their focus squarely on the Customer.   We believe there is nothing more important.  Without Customers, there is no revenue. End of Story.

We Start with Knowledge

Our team of Tele-Consultants spend thousands of hours annually having conversations with Customers and their partners/suppliers.  We routinely speak with C-level executives of Global 100 corporations.  We continually research the challenges of small and medium businesses.  

We don't do quantitative research.  Not only is it boring for everyone, it tends to confirm what you already knew.  We conduct in-depth qualitative research.  Our proprietary methodology  delivers unparalleled insight into, not only your Customers' business, but their relationships with their customers, partners and suppliers.

We Add Experience

Our executives bring a wealth of experience.  They've lived through the transformations and strategy evolutions our clients are facing.  They know the pitfalls.  They've made the mistakes. They've fought the internal battles. They know how to get from a PowerPoint deck to execution efficiently.

We Highlight the Core Messages

Our deliverables and recommendations are direct and in plain English.   We don't believe in mind numbing deliverables.  The market is exciting and dynamic. Our work reflects that.

We Tell it Like Is

We have no qualms about pointing out weaknesses in strategy or execution.   If our customer research says clients are making a mistake or missing an opportunity, we are passionate about driving change.

We Do Real Work

We don't believe in leaving clients with a binder of charts and graphs.  We believe the act of developing our recommendations puts us in an ideal position to help execute them.  In today's world of limited resources we believe it is our responsibility to help clients streamline execution by pitching in to get the work done.  Whether that means socializing the strategy to gain alignment or creating program guides, our team becomes an extension of your team.